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Robert Mondavi Corporation: Caliterra (B)

Brian Golden; Henry W. Lane; David T.A. Wesley

商品編號:9A99C005
出版日期:1999/02/25
再版日期:2010/04/01
商品來源:
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Supplement
涵蓋議題:International Business;Joint Ventures;Marketing Management;Management Behaviour
難易度:5 - MBA/Postgraduate
內容長度:4 頁
地域:USA; Chile
產業:Manufacturing
事件年度:1998

A new independent management staff was hired and most, including the new general manager, came from outside the wine industry. The new managers are having a difficult time trying to convince their parent to accept their judgement. Marketing is an area where significant differences in opinion began to arise. This case is a supplement to Robert Mondavi Corporation: Caliterra (A), case number 9A99C004.

教學手冊:Robert Mondavi Corporation: Caliterra (A), (B) & (C) - Teaching Note
補充材料: