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Unicon Concrete Products (H.K.) Ltd.

Robert Klassen; P. Fraser Johnson

商品編號:9A98D006
出版日期:1998/03/02
再版日期:2000/09/25
商品來源:Ivey
商品主題:International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:Product Life Cycle;Manufacturing Strategy;International Business;Government Regulation
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Hong Kong
產業:Stone; Clay; Glass and Concrete Products
事件年度:1997

Unicon supplies pre-cast concrete products to the flourishing construction market in Hong Kong. The deputy managing director, is evaluating an opportunity to pursue a "blanket" regulatory approval for Unicon's custom-designed concrete products with its largest customer, the Hong Kong Housing Authority. This opportunity promised to offer cost savings to both Unicon and this customer, although questions remain about the broader implications for Unicon's manufacturing operations and other customers. At the same time, management must develop a plan to expand its manufacturing capacity if Unicon hopes to capitalize on the rapidly expanding market and fend off new competitors from mainland China.

教學手冊:8A98D06
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