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Omega Paw Inc.

Elizabeth M.A. Grasby; Jannalee Blok

商品編號:9A98A015
出版日期:1998/05/08
再版日期:2024/12/12
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Expansion;Market Entry;Marketing Channels;Marketing Management
難易度:1 - Introductory
內容長度:7 頁
地域:Canada
產業:Retail Trade
事件年度:1996

Omega Paw is a small, entrepreneurial and successful company ($1 million in sales in the first year) which needs to position itself as a major player in the pet industry. Omega has developed and has begun to market many pet products, among them the Self-Cleaning Litter Box, and is faced with the challenge of where, how and through whom the next stage of its growth strategy will take place. Students must examine the typical consumers, trade channels and the competition, and then consider which of the five marketing alternatives best meets the company's objectives.

教學手冊:Omega Paw Inc. - Teaching Note
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