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Tyner-Shorten Clothiers (Condensed): Acquiring PC Hardware and Software

Michael Parent; Sean Van Doorselaer

商品編號:9A97E014
出版日期:1997/10/17
再版日期:2002/03/01
商品來源:Ivey
商品主題:Entrepreneurship; Management Science
商品類型:Case (Field)
涵蓋議題:Computer Applications;Information Systems;Computer Selection;Small Business
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Apparel and Accessory Stores
事件年度:1997

Tyner-Shorten is a small, high-end men's clothing retail store looking to automate its client database in order to market itself more effectively to a growing clientele in a highly competitive market. The owner-managers of the store are looking to acquire a PC-based system. The case considers both the hardware and software decisions. In the case of hardware, the men must decide whether to purchase an integrated, turnkey system or a stand-alone PC. If the latter, two choices are presented: a technologically obsolete, but currently adequate PC, or a state-of-the-art PC. For software, the owner-managers must decide whether to build their own application using MS-Access, or to buy a standard, off-the-shelf package - the traditional make-buy decision.

教學手冊:8A97E14
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