Samsung and the Theme Park Industry in Korea

Paul W. Beamish; Charles Dhanaraj; Young Soo Kim

商品編號：9A96M006
出版日期：1996/01/11
再版日期：2002/11/22
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Strategy and Resources;Industry Globalization;Industry Analysis;Diversification;Tourism
難易度：4 - Undergraduate/MBA
內容長度：20 頁
地域：South Korea; Asia
產業：Arts; Entertainment; Sports and Recreation
事件年度：1994

The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision:

• The underlying forces that shape industry structure, competitive interaction, and profits.
• The impact of globalization on industry structure.
• The relationship between a firm’s resources and its strategy.

Porter’s Five Forces model is used to analyze the impact of the competitive forces on profitability. A 15-minute video, product # 7A96M006, can be purchased for this case.

教學手冊：Samsung and the Theme Park Industry in Korea - Teaching Note
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