您選擇的商品

Harry Rosen Inc.

Christine A. Veber; Elizabeth M.A. Grasby

商品編號:9A95K004
出版日期:1995/11/26
再版日期:2002/12/23
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Marketing Management;Financial Analysis;Contribution Analysis
難易度:2 - Intro/Undergraduate
內容長度:26 頁
地域:Canada
產業:Apparel and Accessory Stores
事件年度:1991

The president of Harry Rosen Inc., a large chain of men's specialty clothing stores was contemplating the organization's performance over the past few years. There were three issues in particular that the president wanted to analyze. First, he wanted to assess the performance of eleven selected stores to decide if they should all remain in operation. Second, he wondered how successful the expansion of the Hugo Boss line had been and if the line should continue. Third, he wanted to evaluate the newly introduced Harry II suit line's performance and, if retained in stores, determine a promotion strategy to best position the line.

教學手冊:8A95K04
補充材料: