Kmart de Mexico S.A. de C.V. (Abridged)
商品編號：9A95H001
出版日期：1995/01/22
再版日期：2001/10/29
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Environmental Change;Retailing;Joint Ventures;Management in a Global Environment
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Mexico
產業：General Merchandise Stores
事件年度：1993
El Puerto de Liverpool, S.A. de C.V., one of Mexico's oldest and largest retail department store chains, has entered into an agreement with U.S. retail giant Kmart Corporation to open and operate a series of Super Kmart Centers throughout Mexico. The new CEO of Kmart de Mexico must create the new Mexican organization. He must consider all elements of the Mexican business environment and assess how separately and collectively, these elements will impact the transferability of the U.S. retail concept. Specifically, he must consider issues of store layout and design, food, management hiring, training programs, and corporate culture. This abridged version of the case Kmart de Mexico, S.A. de C.V. (9A94H009) primarily differs in the amount of background information provided.
教學手冊：8A94H09
補充材料：