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Aikenhead's

Mary M. Crossan; Catherine Paul-Chowdhury

商品編號:9A94M001
出版日期:1994/07/15
再版日期:2001/04/05
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Competitiveness;Retailing;Industry Analysis
難易度:4 - Undergraduate/MBA
內容長度:18 頁
地域:Canada
產業:Bldg. Materials; Hardware; Garden Supply
事件年度:1991

Aikenhead's has a business plan to open its first warehouse home improvement centre in Toronto. The business plan must deal with the topic of "restructuring" from both a macro and micro perspective. From a macro perspective, the plan provides the opportunity to discuss how and why an industry is restructured and the entry of a "mega-retailer". From a micro perspective, the plan provides the opportunity to discuss how companies can and need to restructure mindsets and assets in order to compete in the new industrial landscape which includes mega-retailers.

教學手冊:8A94M01
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