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Dynamic Windows & Doors Inc.: Creating a New Small Business with Global Ambitions

David W. Conklin

商品編號:9A93R009
出版日期:1993/11/04
再版日期:2002/07/16
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case
涵蓋議題:Trade Agreements;Competitiveness;Market Strategy
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Stone; Clay; Glass and Concrete Products
事件年度:1993

Dynamic Windows and Doors Inc. illustrates many of the difficulties faced in the creation of a new small business. Two entrepreneurs purchased assets from a bankrupt company and developed a new business strategy focused on a market niche that emphasizes high quality, customized production. Dynamic is now looking towards export markets and potential sites for production activities in other countries.

教學手冊:8A93R09
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