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Wellington Insurance (A)

Mary M. Crossan; Julian M. Birkinshaw

商品編號:9A93M001
出版日期:1993/02/25
再版日期:2010/05/03
商品來源:
商品主題:General Management/Strategy
商品類型:Case
涵蓋議題:Decentralization;Organizational Change;Insurance;Industry Analysis
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Canada
產業:Finance and Insurance
事件年度:1988

The newly appointed president and CEO of Wellington Insurance, a company without hope according to a recent consultant's report, is faced with the challenge of effecting a complete revitalization at Wellington when prospects for the industry and company look bleak. The case series Wellington Insurance (B) and Wellington Insurance (B1) (Condensed B Case) provides the opportunity to experience the full breadth of strategic analysis, from analyzing the competitive options within an industry to assessing an organization's readiness and capability for revolutionary change.

教學手冊:Wellington Insurance (A) - Teaching Note
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