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National Flag Distributors

Caroline A. Brohman; John F. Graham

商品編號:9A93K008
出版日期:1993/01/01
再版日期:2003/01/17
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case
涵蓋議題:Doing Business in the U.S.;Pricing Strategy;New Products;Feasibility Analysis
難易度:2 - Intro/Undergraduate
內容長度:17 頁
地域:Canada
產業:Wholesale Trade - Durable Goods
事件年度:1993

Jeff Young, president and sole shareholder of National Flag Distributors, must decide what changes are necessary to keep his business competitive in the marketplace. Market analysis, financial analysis, preparing an advertising strategy, adding a product line and contribution analysis are all considered. The company is a distributor of flags, banners and pennants in Canada and a new player in the competitive market.

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