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Blackshop Bistro

John S. Haywood-Farmer; Kirsten Fear; Lisa Luinenburg

商品編號:9A93D029
出版日期:1993/11/30
再版日期:2010/03/03
商品來源:
商品主題:Entrepreneurship; Operations Management
商品類型:Case (Field)
涵蓋議題:Market Strategy;Services;Relocation;Growth Strategy
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada
產業:Accommodation & Food Services
事件年度:1991

The son of the founder and owner of Blackshop Bistro (and an employee) had to decide how to respond to his father's suggestion that the family business relocate to a new commercial building nearby. The fine-dining restaurant had enjoyed great success; however, to achieve its growth objectives and offer the founder's sons an opportunity, the business must seek alternatives to expand sales. Expansion may ultimately threaten the Bistro's current strategy and target market. In addition, the move would require significant financial, marketing, and operational changes.

教學手冊:Blackshop Bistro - Teaching Note
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