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Imasco Limited: The Roy Rogers Acquisition

J. Nick Fry; Kent E. Neupert

商品編號:9A92M018
出版日期:1993/03/23
再版日期:2001/10/17
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:Acquisitions;Strategic Balance;Industry Analysis;Diversification
難易度:4 - Undergraduate/MBA
內容長度:24 頁
地域:Canada; USA
產業:Accommodation & Food Services
事件年度:1990

The chairman and CEO of Imasco Limited was reviewing an acquisition proposal from one of its operating units, Hardee's Food Systems, to purchase the Roy Rogers Restaurant chain. While he was inclined to support the proposal, he wanted to carefully weigh its broader impact for Imasco as a whole. The probable price of $390 million represented a substantial commitment of funds, at a time of slowing growth in the U.S. fast food business.

教學手冊:Imasco Limited: The Roy Rogers Acquisition - Teaching Note
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