The largest winery in Canada, and the sixth largest in North America, is up for sale. Brights had been family owned for almost 60 years. The environment was a difficult one in which to sell a wine company. The Canadian economy was in the middle of a recession. Declining alcohol consumption in Canada, the General Agreement on Tariffs and Trade (GATT) settlement, and the Free Trade Agreement had resulted in industry overcapacity and intensified competition from European and American wines. Two different buyers had made and withdrawn offers within the last year and other industry participants were rumored to be interested. Which strategies might a buyer pursue with this property, and what value would they generate?
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