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Unique Senior Services

Lisa L. Melnychyn; John F. Graham

商品編號:9A92J002
出版日期:1992/07/09
再版日期:2002/05/10
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case
涵蓋議題:Services;Marketing Planning;New Enterprises;Feasibility Analysis
難易度:1 - Introductory
內容長度:10 頁
地域:Canada
產業:Miscellaneous Services
事件年度:1991

This case focuses on the start-up venture of a service which arranges day-to-day needs of seniors. Students must choose an appropriate target market, method of billing and perform a competitive analysis.

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