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Earthkeeper Magazine (A)

John S. Hulland; Anita Sherriff; Sherri Agnew

商品編號:9A92A006
出版日期:1992/07/09
再版日期:2000/06/16
商品來源:Ivey
商品主題:Marketing
商品類型:Case
涵蓋議題:Conflict Resolution;Ethical Issues;Environment;Advertising Media
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Canada
產業:Printing; Publishing & Allied Industries
事件年度:1991

The editor of an environmental magazine has received an advertisement from a large petroleum company for inclusion in the next issue. He is concerned about negative readership response, and must decide whether to include the advertisement. A follow-up case (9A92A007) is available.

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