Wil-Mor Technologies is a joint venture between a U.S. firm, Wilson Industries, and a Japanese firm, Morota Manufacturing. The CEO of Wilson is concerned about the performance of the joint venture and wants the joint venture president, to make some changes. The president is unsure of what action to take because the Japanese partner, Morota, is satisfied with the joint venture performance and is considering expansion plans. This is an excellent case to understand the challenges faced by the joint venture general manager.
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