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Kentucky Fried Chicken in China (B)

Allen Morrison; Paul W. Beamish

商品編號:9A90G002
出版日期:1990/01/01
再版日期:2003/09/24
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:China;Site Selection;Risk Analysis;Joint Ventures;International Business
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:China
產業:Accommodation & Food Services
事件年度:1987

The VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a follow-up case Kentucky Fried Chicken in China (C) are available.

教學手冊:Kentucky Fried Chicken in China (B) - Teaching Note
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