The vice-president and chief financial officer of Unicorp Canada Corporation, had to decide on the price, form and conditions of an offer for shares of Union Enterprises Ltd. (UEL) based on Unicorp's objectives for the investment, its financial resources, the underlying value of UEL, and his assessment of the probabilities of the possible outcomes of the takeover bid. He then needed to develop a strategy for the presentation of the bid to UEL and the public. (A related case is available, titled Unicorp Canada Corporation, case 9A90B035.)
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