Provigo Distribution (Traditional Chinese version)

Margot Northey; Lucie Cousineau

商品編號：9A89LT07
出版日期：2004/12/15
再版日期：2003/02/07
商品來源：
商品主題：Organizational Behaviour/Leadership
商品類型：Case
涵蓋議題：Public Relations;Crisis Management;Communications
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada
產業：Retail Trade
事件年度：1987

The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future.

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