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Harlequin Enterprises Limited - 1984

J. Peter Killing

商品編號:9A87M003
出版日期:1987/01/01
再版日期:1999/04/27
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Competition;Acquisitions
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Canada; USA
產業:Printing; Publishing & Allied Industries
事件年度:1984

This case should be used following the Harlequin Enterprises - 1979 case 9A87M002. It documents Harlequin's dramatic fall in market share and profitability, and poses the question of whether Harlequin should purchase Silhouette, its main rival.

教學手冊:8A87M02
補充材料: