編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9B18A024 | The ALDI Brand: Private Label Success in Australia | Tania Bucic; Aura Garcia | Entrepreneurship | Marketing Case Study( BAM4184 ) |
2 | 9B16A045 | Coca-Cola, Popular Music, and the FIFA World Cup | David Allan; | International Business | Marketing Case Study( BAM4184 ) |
3 | 9B18A024 | The ALDI Brand: Private Label Success in Australia | Tania Bucic; Aura Garcia | International Business | Marketing Case Study( BAM4184 ) |
4 | 9B18A028 | Gold Crest Hotel: Filling Room Vacancies | Nicole R.D. Haggerty; Mackenzie Schmidt;Matt Bradley;Glen Thomson-Bullock;John Paul Belmonte | International Business | Marketing Case Study( BAM4184 ) |
5 | 9B16A018 | Coca-Cola Goes Green: The Launch of Coke Life | Matthias Koch; | Marketing | Marketing Case Study( BAM4184 ) |
6 | 9B16A045 | Coca-Cola, Popular Music, and the FIFA World Cup | David Allan; | Marketing | Marketing Case Study( BAM4184 ) |
7 | 9B17A057 | De Beers Group: Marketing Diamonds to Millennials | Stefanie Beninger; Karen Robson; | Marketing | Marketing Case Study( BAM4184 ) |
8 | 9B18A015 | United Airlines’ Service-recovery Challenge After Reputation Meltdown | Sandeep Puri; Kushal Dev Kashyap; Gaganpreet Singh | Marketing | Marketing Case Study( BAM4184 ) |
9 | 9B18A024 | The ALDI Brand: Private Label Success in Australia | Tania Bucic; Aura Garcia | Marketing | Marketing Case Study( BAM4184 ) |
10 | 9B18A025 | Amazon.com: Conquering Grocery's Last Mile | June Cotte; Ken Mark | Marketing | Marketing Case Study( BAM4184 ) |
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