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The ALDI Brand: Private Label Success in Australia

Tania Bucic; Aura Garcia

商品編號:9B18A024
出版日期:2018/04/23
再版日期:
商品來源:
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Pub Mat)
涵蓋議題:private label branding strategy
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Australia
產業:Retail Trade
事件年度:2017

In 2016, ALDI Stores (Aldi) in Australia posted its first downturn in annual growth since it opened in 2001. The German discount grocery store had been on a steady climb towards a top position among competitors such as Coles Supermarkets Australia Pty. Ltd., and Woolworths Limited. Amazon Inc. and Lidl Stiftung & co. KG, another German competitor, had begun to take steps towards entering the Australian market. What can Aldi do to ensure its continued success and retain its market share?

教學手冊:The Aldi Brand: Private Label Success in Australia - Teaching Note
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