編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9A99M005 | Dupont Teflon: China Brand Strategy | Kent E. Neupert | General Management/Strategy | Brand Management( 5205164 ) |
2 | 9A99M005 | Dupont Teflon: China Brand Strategy | Kent E. Neupert | International Business | Brand Management( 5205164 ) |
3 | 9B04A016 | Samsung: Redefining a Brand | Robin Ritchie; Fan Ye;Christian Kim | International Business | Brand Management( 5205164 ) |
4 | 9B06A020 | Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A) | Niraj Dawar; Jordan Mitchell | International Business | Brand Management( 5205164 ) |
5 | 9B02A021 | McDonald's and the Hotel Industry | Mark B. Vandenbosch; Ken Mark | Marketing | Brand Management( 5205164 ) |
6 | 9B04A016 | Samsung: Redefining a Brand | Robin Ritchie; Fan Ye;Christian Kim | Marketing | Brand Management( 5205164 ) |
7 | 9B06A020 | Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A) | Niraj Dawar; Jordan Mitchell | Marketing | Brand Management( 5205164 ) |