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McDonald's and the Hotel Industry

Mark B. Vandenbosch; Ken Mark

商品編號:9B02A021
出版日期:2003/09/01
再版日期:2004/05/01
商品來源:
商品主題:Marketing
商品類型:Case (Pub Mat)
涵蓋議題:Brand Management;Brand Extension;Market Analysis
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States
產業:Accommodation & Food Services
事件年度:2002

McDonald's, one of the world's strongest and most recognizable brands, intends to extend its world's best quick service restaurant experience brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture's positioning options and the McDonald's brand extension into a different product class.

教學手冊:McDonald's and the Hotel Industry - Teaching Note
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