Framework: Reframing the Laptop Industry
商品編號：W37560
出版日期：2024/07/30
再版日期：
商品來源：
商品主題：General Management/Strategy; Sustainability
商品類型：Case (Pub Mat)
涵蓋議題：right to repair;consumer rights;laptops;e-waste;framework laptops
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：United States
產業：Information; Media & Telecommunications
事件年度：2024
Nirav Patel, chief executive officer of Framework Computer (Framework), wanted to determine how to change consumer and industry attitudes toward the sustainability of their electronic devices in order to promote a more sustainable technology (tech) ecosystem. Patel, driven by a belief that users should be empowered to upgrade and repair their devices, aimed to pivot the industry toward greater environmental responsibility. Despite Framework’s innovative approach, competing in a market dominated by large multinational companies posed significant challenges. The company’s flagship product, the Framework laptop, allowed for easy upgrades of core components, advocating for a longer device lifespan and the right to repair, a stark contrast with the prevailing industry practices. With the concepts and legalities of right to repair beginning to take effect, Framework had to navigate a way to expand its market presence and improve consumer understanding of sustainability.
教學手冊：Framework: Reframing the Laptop Industry - Teaching Note
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