Iloof: Expanding from Online to Offline Channels
商品編號：9B20D014
出版日期：2020/10/07
再版日期：
商品來源：
商品主題：Entrepreneurship; International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：marketing strategy;e-commerce;channel
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：China
產業：Retail Trade
事件年度：2016
Iloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water intake and develop healthy drinking habits. In 2016, after two years of research and development, Iloof Technology Co. Ltd. released its first smart water cup, the HeyDo S1, to great success. However, after three quarters of growth, sales slowed and the company’s founder considered expanding to traditional or offline channels to sustain growth. Could the company operate in both online and offline markets? What potential challenges would the company face in its sales channel expansion?
教學手冊：Iloof: Expanding from Online to Offline Channels - Teaching Note
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