Elon Musk: Saving the Fate of Tesla
商品編號：9B19C009
出版日期：2019/03/29
再版日期：
商品來源：
商品主題：Organizational Behaviour/Leadership
商品類型：Case (Pub Mat)
涵蓋議題：privatization, learning capabilities, leadership traits, electric cars, expert generalist, nano-manger
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Manufacturing
事件年度：2018
In 2018, Tesla Inc. was one of the highest-valued automobile companies in the United States—despite never reporting profits. Although Elon Musk, the founder and chief executive officer of Tesla Inc., was appreciated for his vision, learning capabilities, active presence on social media, and dedication, he was also criticized for his leadership style and controversial tweets regarding the privatization of the company. Analysts and short sellers believed Musk’s narrative ability had caused Tesla Inc. to become overvalued and suspected that the company was actually on the verge of bankruptcy. Did Musk’s leadership do more harm than good? Would he be able to save Tesla Inc.?
教學手冊：Elon Musk: Saving the Fate of Tesla - Teaching Note
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