Amazon Go: Venturing into Traditional Retail
商品編號：9B17M092
出版日期：2017/06/28
再版日期：2017/06/28
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：diversification;first mover advantage;online retail;brick-and-mortar retail;supply chain management
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Retail Trade;
事件年度：2016
In December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public company in the United States in 2016. In 2015, it surpassed Wal-Mart Stores, Inc. (Walmart) as the most valuable online retailer in the country. Given its current competitive advantages in the online retail business, could Amazon reproduce this success in offline markets? Did Amazon’s diversification into offline retailing make sense considering its existing resources and capabilities, the presence of established traditional retailers such as Walmart, and a market trend that was increasingly moving toward online stores?
教學手冊：8B17M092;
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