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Rockland Hospitals: Innovating Health Care in India (A)

Neena Sondhi

商品編號:9B15A033
出版日期:2015/07/13
再版日期:2015/09/07
商品來源:
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Service marketing, marketing strategy
難易度:5 - MBA/Postgraduate
內容長度:15 頁
地域:India
產業:Health Care Services
事件年度:2014

Rockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Should he focus on capacity utilization and enhancing the efficiency of existing hospitals? Was attracting more medical tourists from foreign countries the answer? Or should he strive to create a health care network that reached the remotest corners of India?

Can be used with Rockland Hospitals: Innovating Health Care in India (B). 9B15A034

教學手冊:Rockland Hospitals: Innovating Health Care in India (A) - Teaching Note
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