Singareni Collieries: From Gloom to Glory
商品編號：9B11C043
出版日期：2011/06/12
再版日期：2013/02/13
商品來源：
商品主題：International Business; Organizational Behaviour/Leadership; Communications
商品類型：Case (Field)
涵蓋議題：Communication;Change Management;Employee Relations;Trust;Coal;India;Ivey/ISB
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：India
產業：Mining; Quarrying; and Oil and Gas Extraction
事件年度：2001
The case narrates how A.P.V.N. Sarma, chairman and managing director of Singareni Collieries Company (SCCL) since 1997, realized the need for change to rescue the company from impending bankruptcy. SCCL, a supplier of coal to the power and energy sectors, had been declared bankrupt by the Board for Industrial and Financial Reconstruction twice, in 1992 and 1996, and had accumulated losses of 12.19 billion rupees. As it provided direct and indirect employment to people residing in the region around SCCL, the health of the organization was critical not only to the massive workforce, but also to the state of Andhra Pradesh. The power generation units of the state relied significantly on the coal supplied by SCCL.
The case captures various initiatives undertaken by Sarma to bridge the trust deficit between management and blue-collar workers with low literacy and income levels. It discusses the novel communication strategies to connect with workers. The case describes how numerous strikes plaguing SCCL were curbed and order was restored to allow productivity to rise. Under Sarma’s leadership, SCCL achieved a net profit of 894 million rupees for the fourth consecutive year in 2001. Sarma had a fixed tenure of five years, ending in 2001. The task for the new leader was to build on the foundations laid by Sarma and take SCCL to new heights.
教學手冊：Singareni Collieries: From Gloom to Glory - Teaching Note
補充材料：