Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment
商品編號：9B11C010
出版日期：2011/02/08
再版日期：
商品來源：
商品主題：International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Corporate Culture;Generational Differences;Human Resource Development;Consumer Electronics;South Korea
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：South Korea
產業：Manufacturing
事件年度：2010
This case examines how Samsung has grown to become one of the world’s leading companies. It presents a detailed description of Samsung’s “top priority to the people” philosophy and its strong cultural values, both of which have been instrumental in ensuring its continued success in recent decades. Since 1982, the Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung’s corporate strategy of achieving global competitiveness through programs that focus on maintaining Samsung values and developing a cadre of effective next-generation leaders. New Employee Orientation (NEO), an intensive four-week in-house program for all Samsung employees, is one example of an SHRD program. NEO aligns employees across Samsung affiliates to its strategic direction, thereby fostering a stronger “Single Samsung” culture.
In recent years, however, NEO has been faced with new challenges. First, Samsung’s pool of new employees has become more diverse, with the recruitment of more experienced and foreign (non-Korean) employees in addition to the fresh college graduates whom Samsung has always relied upon. Second, Samsung has become aware of stark value differences between the older employees, who are obedient and easily follow rules, and the younger “digital native” employees, who are more individualistic and prefer egalitarian and open policies. Managers at SHRDC are concerned that the “Single Samsung” spirit, which forms the core of Samsung culture, is being threatened from within.
Students must address issues related to the need for maintaining a unified organizational culture among diverse groups of employees with conflicting values, and propose ways for Samsung to effectively employ and utilize all of its employees.
教學手冊：Maintaining the “Single Samsung” Spirit: New Challenges in the Changing Environment - Teaching Note
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