ECCO A/S - Global Value Chain Management
商品編號：9B08M014
出版日期：2008/05/29
再版日期：2017/10/05
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Marketing Management;Operations Management;Global Strategy;Vertical Integration;Value Chain;Competitor Analysis
難易度：4 - Undergraduate/MBA
內容長度：21 頁
地域：Denmark; Global
產業：Manufacturing
事件年度：2005
ECCO A/S (ECCO) had been very successful in the footwear industry by focusing on production technology and assuring quality by maintaining full control of the entire value chain from cow to shoe. As ECCO grew and faced increased international competition, various value chain activities, primarily production and tanning, were offshored to low-cost countries. The fully integrated value chain tied up significant capital and management attention in tanneries and production facilities, which could have been used to strengthen the branding and marketing of ECCO's shoes. Moreover, an increasingly complex and dispersed global value chain configuration posed organizational and managerial challenges regarding coordination, communication and logistics. This case examines the financial, organizational and managerial challenges of maintaining a highly integrated global value chain and asks students to determine the appropriateness of this set-up in the context of an increasingly market-oriented industry. It is suitable for use in both undergraduate and graduate courses in international corporate strategy, international management, international marketing, supply-chain management, cross-border strategic management and international business studies in general.
教學手冊：ECCO A/S - Global Value Chain Management - Teaching Note
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