Trojan Technologies Inc: The China Opportunity
商品編號：9A99M028
出版日期：1999/10/28
再版日期：2010/01/18
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：China;Environment;Strategic Planning;International Business
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：China
產業：Utilities
事件年度：1999
AWARD WINNER - Second place winner of the MDC of Hong Kong Case Writer of the Year Award
The senior market associate of Trojan Technologies reflected on the water shortages anticipated in developing countries created by their explosive economic growth. Trojan sold water disinfecting equipment, and the senior market associate's job was to find new areas for growth. China was particularly intriguing because it had as much water as Canada, but 40 times the population, and its economic boom would further stress current water resources. Trojan had set growth hurdles of 30 per cent per year, and it needed new markets to reach that objective. The task in new market development was to determine if Trojan should enter China, and if so, when, where and how. The associate knew little of China: how decisions were made for water disinfecting equipment, whether Trojan's patents would be protected, and what level of resources would be required. The vice-president of new business development wanted to see recommendations within the month.
教學手冊：Trojan Technologies Inc: The China Opportunity - Teaching Note
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