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Maruti Suzuki in 2022: Defending Market Leadership
作者姓名:Nitin Pangarkar, Rohit Prabhudesai, Kapil Desai
商品類型:Case (Pub Mat)商品編號:W33324
出版日期:2023/07/17內容長度:13 頁

In December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles .....more

Maruti Suzuki in 2022: Defending Market Leadership - Teaching Note
作者姓名:Nitin Pangarkar, Rohit Prabhudesai, Kapil Desai
 商品編號:W33325
出版日期:2023/07/17內容長度:12 頁

Teaching note for product W33325.

Fintech Solutions: Under Pressure
作者姓名:Julie Gosse, Kartik Rao
商品類型:Case (Field)商品編號:W33636
出版日期:2023/07/17內容長度:10 頁

In October 2022, Priyanka Bhat, the project manager leading a project for Fintech Solutions, was contemplating her options to handle issues plaguing the project. Foremost among them was to find an effective solution to the many conflicts between the team’s business analyst, Jada Goodwin, and the other team members. Although Goodwin was a competent employee and liked by the client, she had been accused by several team members of creating a hostile .....more

Fintech Solutions: Under Pressure - Teaching Note
作者姓名:Julie Gosse, Kartik Rao
 商品編號:W33637
出版日期:2023/07/17內容長度:7 頁

Teaching note for product W33636.

Tesla: Building an Electric Vehicle Global Supply Chain
作者姓名:P. Fraser Johnson
商品類型:Case (Pub Mat)商品編號:W34521
出版日期:2023/07/14內容長度:16 頁

In 2023, Tesla, Inc. (Tesla), was the most valuable automotive company in the world. Over 20 years, it had developed revolutionary products and a large, complex, global supply chain network. After announcing plans to spend nearly $150 billion to achieve the strategic goal of selling 20 million vehicles per year, it needed to dramatically expand its capacity. Chief executive officer Elon Musk was facing a key challenge: deciding what changes needed .....more

Why Entrepreneurship is Entrepreneurship
作者姓名:Neil Seeman
商品類型:Article商品編號:W34634
出版日期:2023/07/14內容長度:4 頁

Despite our reliance on entrepreneurs to kindle the fire of capitalism, we still know little about what motivates them and why. That’s concerning, since the data suggest most new job growth depends on the enterprise of entrepreneurs who build new solutions for old (and new) problems. For over 200 years, scholars have sought in vain to clarify the definition of entrepreneurship and reach consensus on its meaning. According to French economist Jean-Baptiste .....more

Clean the World: Product Innovation during a Crisis
作者姓名:Mary Conway Dato-on, Michelle Stecker
商品類型:Case (Field)商品編號:W32283
出版日期:2023/07/14內容長度:6 頁

Sandie Beauchamp, was the chief experience officer at the social enterprise and Certified B Corporation hybrid organization Clean the World (CTW), located in Orlando, Florida. Beauchamp finds herself in survival mode as she struggles to keep the organization from closings its doors while simultaneously keeping herself, employees, and volunteers safe during the COVID-19 global pandemic. Through a focus on CTW’s mission as well as trial and error, Beauchamp .....more

Clean the World: Product Innovation during a Crisis - Teaching Note
作者姓名:Mary Conway Dato-on, Michelle Stecker
 商品編號:W32284
出版日期:2023/07/14內容長度:12 頁

Teaching note for product W32283.

Tesla: Building an Electric Vehicle Global Supply Chain - Teaching Note
作者姓名:P. Fraser Johnson
商品類型:Note商品編號:W34522
出版日期:2023/07/14內容長度:11 頁

Teaching note for product W34521.

SpiceJet and Jaisalmer: A Win-Win Negotiation during a Crisis
作者姓名:Priyanka Vallabh, Suresh Jayaseelan, Ashish Modi
商品類型:Case (Field)商品編號:W31054
出版日期:2023/07/14內容長度:18 頁

Tourism, the fulcrum of the livelihoods for residents of Jaisalmer, India, was significantly affected during the second wave of the COVID-19 pandemic that occurred in January 2021. The situation worsened when SpiceJet, the only airline operator of Jaisalmer, announced the suspension of its operations, citing low passenger load and high operating costs. With the support of Ashish Modi, their district administrator, the Jaisalmer community tackled the .....more

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