Alice Moore worked remotely as a full-time senior data associate for Bloom Inc., a global technology firm in the United States. The department in which Moore worked was restructured while she was on maternity leave; yet despite having a strong performance record, Moore received neither a promotion nor a pay increase, while some colleagues did. She returned from her maternity leave in June 2018, and regardless of more than a year of emails and meetings .....more

Teaching note for product W25470.

In 2021, the chief executive officer of Cocoa Luxury SA moved back to Switzerland and founded his premium chocolate brand, SwissOne, after spending two decades in Australia manufacturing confectionery products. Growing up in Bern, Switzerland—the location of the original Toblerone factory—had inspired his unique chocolate recipe and the first three chocolate bars he intended to sell. In January 2022, once he had finished his prototypes, to finalize .....more

Teaching note for product W26082.

Student Spreadsheet for product 9B20E002.

In late 2020, the board of the Edmonton Community Foundation (ECF) was preparing for its strategic planning session. The question on the agenda was, Should the ECF target millennials or baby boomers for its endowment development tools and strategies? Board members were of two minds when it came to millennials. Some members believed the ECF should intensify its efforts among baby boomers, as time was running out on this donor demographic. Others believed .....more

Teaching note for product W27002.

New opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners .....more

Teaching note for product W25213.

In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether to join an online marketplace’s brand accelerator program. Joining the program promised rapid growth, but the exclusivity clause was risky. How should the founders evaluate the lucrative proposal? Nurturing high-quality private labels through support programs that accelerated the growth of exclusive .....more