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Zhuiyi Technology: Develop or Diversify?
作者姓名:Chongqiao Xiong, Haiyang Li, Yijia Tang, Jiana Lu
商品類型:Case (Field)商品編號:W31059
出版日期:2023/09/15內容長度:14 頁

<p align="justify">The case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as .....more

Zhuiyi Technology: Develop or Diversify? - Teaching Note
作者姓名:Chongqiao Xiong, Haiyang Li, Yijia Tang, Jiana Lu
 商品編號:W31060
出版日期:2023/09/15內容長度:14 頁

Teaching note for product W31059.

Insider Trading Without Cooling Off
作者姓名:Mark Simonson
商品類型:Case (Pub Mat)商品編號:W33791
出版日期:2023/09/15內容長度:11 頁

In May 2021, the majority shareholder and chief executive officer of Ontrak Inc., a US health care services company, established two 10b5-1 trading plans to sell approximately one million shares of stock he acquired by exercising expiring warrants. Before he began the process to execute the first 10b5-1 plan, Ontrak Inc. had just lost its largest client. Three days into the process for the second 10b5-1 trading plan, the company announced that it .....more

Insider Trading Without Cooling Off - Teaching Note
作者姓名:Mark Simonson
商品類型:Note商品編號:W33792
出版日期:2023/09/15內容長度:12 頁

Teaching note for product W33791.

A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News
作者姓名:Gerard Seijts, Jana Seijts, Lindsay Hobbs
商品類型:Case (Pub Mat)商品編號:W34665
出版日期:2023/09/15內容長度:9 頁

Lisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and viewers when, on August 15, 2022, she posted a video on Twitter to announce that she had been abruptly ousted from CTV by its parent company, Bell Media Inc. (Bell Media). Bell Media was hit with seemingly never-ending waves of negative press, including speculation that sexism and ageism had been the .....more

A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News - Teaching Note
作者姓名:Gerard Seijts, Jana Seijts, Lindsay Hobbs
商品類型:Note商品編號:W34666
出版日期:2023/09/15內容長度:18 頁

Teaching note for product W34665.

ORA: The Power of the Pivot - Student Spreadsheet
作者姓名:Tate Cao, Tyler Case
商品類型:商品編號:W34965
出版日期:2023/09/15內容長度:66 頁

Student spreadsheet for Ivey product 9B21M034.

Child Rights and You: From Tears to Smiles
作者姓名:Amita Mital, Arpita Das, Mayur Garg
商品類型:Case (Field)商品編號:W33332
出版日期:2023/09/14內容長度:17 頁

Child Rights and You (CRY) was a non-governmental organization (NGO) started in 1979 in India. The organization experienced pan-Indian growth and later expanded to international locations. While CRY was partnering with state governments to increase its impact and reach, the global environment was shifting toward sustainable development. At the same time, the Indian government statutorily mandated companies with a specific turnover or net worth to .....more

Child Rights and You: From Tears to Smiles - Teaching Note
作者姓名:Amita Mital, Arpita Das, Mayur Garg
 商品編號:W33333
出版日期:2023/09/14內容長度:11 頁

Teaching note for product W33332.

HCF Health Insurance: Brand Repositioning Project
作者姓名:Yasmina Pinto, Tania Bucic
商品類型:Case (Field)商品編號:W23002
出版日期:2023/09/13內容長度:6 頁

By 2015, HCF, Australia’s largest not-for-profit health fund, had become a tired brand that did not appeal to younger consumers despite eighty years of success. The market was changing and the combined pressure of competitors and consumer market dynamics meant that HCF was finding it increasingly difficult to maintain its position. Yasmina Pinto, the company’s head of brand, had been given the responsibility of revitalizing its tired brand so that .....more

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