It was June 2021 and the international tourism industry was beginning to show signs of revival after the COVID-19 global pandemic. Small business owner Tony Byarugaba was surveying the scenic grounds surrounding his tourist lodge in Uganda. Byarugaba had built his enterprise by offering international clients a superior African vacation that included Uganda and the neighbouring countries of Rwanda, Kenya, Tanzania, and the Democratic Republic of the .....more

Teaching note for product W31908.

In early 2018, WhatsApp—the cross-platform messaging and Voice over Internet Protocol (VoIP) service—began testing its WhatsApp Payments (Payments) service, designed to enable digital payment transactions in India. By late 2020, the platform had rolled out the initial launch of its Payments feature within India, with the National Payments Corporation of India agreeing to a staggered launch. However, despite the number of Payments users increasing .....more

Teaching note for product W32678.

Teaching note for product W32008.

Captain Fresh, a tech-enabled business-to-business (B2B) seafood marketplace based out of Bengaluru, India, had been enjoying phenomenal success. Founder Utham Gowda set out to simplify the seafood supply chain in a fragmented, unstructured, and complex market. He was sure that going forward, technology would play a major role in building high-quality distribution infrastructure that would take fish from sea to plate. In January 2022, having achieved .....more

In February 2020, Peter Maxwell received his share from the sale of the Australian property development company he had co-founded in 2002: US$115 million. He began organizing his reflections on four of the most significant company decisions that had occurred at the company in recent years and how they had impacted the business. They focused on installing effective board governance; rejecting a move into resort development; maintaining ownership and .....more

Teaching note for product W32391.

Teaching note for product W31482.

Since its beginning in 2021, Stitchwheel LLC (Stitchwheel), a needlepoint canvas painting service, had seen immediate success. From the company’s inception, the co-founder of Stitchwheel had been assessing the advantages and disadvantages of an expansion strategy and wondered what barriers she might encounter. She was also assessing the viability to expand beyond painted needlepoint canvases to achieve substantial growth. Within a short time frame, .....more