Captain Fresh, a tech-enabled business-to-business (B2B) seafood marketplace based out of Bengaluru, India, had been enjoying phenomenal success. Founder Utham Gowda set out to simplify the seafood supply chain in a fragmented, unstructured, and complex market. He was sure that going forward, technology would play a major role in building high-quality distribution infrastructure that would take fish from sea to plate. In January 2022, having achieved .....more

Teaching note for product W32008.

In February 2020, Peter Maxwell received his share from the sale of the Australian property development company he had co-founded in 2002: US$115 million. He began organizing his reflections on four of the most significant company decisions that had occurred at the company in recent years and how they had impacted the business. They focused on installing effective board governance; rejecting a move into resort development; maintaining ownership and .....more

Teaching note for product W32391.

Teaching note for product W31482.

Since its beginning in 2021, Stitchwheel LLC (Stitchwheel), a needlepoint canvas painting service, had seen immediate success. From the company’s inception, the co-founder of Stitchwheel had been assessing the advantages and disadvantages of an expansion strategy and wondered what barriers she might encounter. She was also assessing the viability to expand beyond painted needlepoint canvases to achieve substantial growth. Within a short time frame, .....more

Established in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next crop .....more

Teaching note for product W28483.

In July 2019, 15-year-old Charli D’Amelio posted a dance video on the relatively new social media platform TikTok and became a TikTok sensation, soon becoming the first person to reach 50 million followers on the app and earning her a spot in the Guinness World Records. TikTok’s meteoric rise, however, was at risk of being short-lived. In 2020, the US government was concerned about the app’s rapid expansion and threatened to ban it in the United States. .....more

Teaching note for product W32001.