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Sweet Manoa Cafe & Bistro: Wholly Owned or Franchise
作者姓名:Dana McDonald, Hyungbum Kang, Sheri Lambert, David Felli, Sam Andrews-Egyir
商品類型:Case (Field)商品編號:W46995
出版日期:2026/01/13內容長度:11 頁

Sweet Manoa Cafe & Bistro, a vertically integrated Hawaiian cafe brand, was preparing for domestic and international expansion in 2025. Having built a strong brand based on curated dining experiences, locally sourced ingredients, and digital integration, the founder and chief executive officer (CEO), Hyungbum Kang, must determine the most appropriate growth strategy. The key decision lies in choosing between wholly owned expansion, franchising, .....more