Sweet Manoa Cafe & Bistro: Wholly Owned or Franchise
商品編號：W46995
出版日期：2026/01/13
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Franchising;Global Expansion
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Philippines, United States
產業：Accommodation & Food Services
事件年度：2025
Sweet Manoa Cafe & Bistro, a vertically integrated Hawaiian cafe brand, was preparing for domestic and international expansion in 2025. Having built a strong brand based on curated dining experiences, locally sourced ingredients, and digital integration, the founder and chief executive officer (CEO), Hyungbum Kang, must determine the most appropriate growth strategy. The key decision lies in choosing between wholly owned expansion, franchising, or a hybrid model. Kang must consider brand control, capital investment, scalability, and operational complexity as he prepares to pitch investors and rally his executive team.
教學手冊：Sweet Manoa Cafe & Bistro: Wholly Owned or Franchise – Teaching Note
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