ShangGong Group: Chinese Challenger Acquires German Premium Brands |
作者姓名:Klaus Meyer; Daniel Han Ming Chng; Jianhua Zhu; |
商品類型:Case (Field) | 商品編號:9B15M095 |
出版日期:2015/10/07 | 內容長度:14 頁 |
In 2013, ShangGong Group — a Chinese sewing machine manufacturer — had successfully acquired three German manufacturing companies that were more technologically advanced than it was. The aim of these acquisitions was to help ShangGong catch up to other multinational players in the international market. While the CEO had learned a few lessons from the first acquisition, the strategic and operational challenges were different this time. He needed to .....more
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