Critical Mass: The IT Creativity Challenge |
作者姓名:Malcolm Munro; Sid L. Huff |
商品類型:Case (Field) | 商品編號:9B08E010 |
出版日期:2008/04/11 | 內容長度:10 頁 |
Critical Mass was a highly successful Internet marketing services firm with a blue chip client list. The rapidly changing Internet environment demanded continuous innovation and an exceptional level of creativity from the Technology Group. The company invested substantial resources in a creative-friendly physical environment and organized an array of activities intended to keep creativity bubbling. The company was ready to embark on a significant .....more
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