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Critical Mass: The IT Creativity Challenge

Malcolm Munro; Sid L. Huff

商品編號:9B08E010
出版日期:2008/04/11
再版日期:
商品來源:
商品主題:Information Systems
商品類型:Case (Field)
涵蓋議題:Management of Technology;Corporate Culture;Internet Marketing;Management Information Systems
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Alberta, Canada
產業:Administrative; Support; Waste Management and Remediation Services
事件年度:2008

Critical Mass was a highly successful Internet marketing services firm with a blue chip client list. The rapidly changing Internet environment demanded continuous innovation and an exceptional level of creativity from the Technology Group. The company invested substantial resources in a creative-friendly physical environment and organized an array of activities intended to keep creativity bubbling. The company was ready to embark on a significant expansion in its customer base and management had decided to review and reassess these activities to determine if they were having the desired effect and if corrective changes were required.

教學手冊:Critical Mass: The IT Creativity Challenge - Teaching Note
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