Ocean Park was the only amusement park in Hong Kong until 2005 when Hong Kong Disney exploded onto the entertainment scene. This case outlines Ocean Park's history and its response to Disney's encroachment into its market. Ocean Park acted swiftly and decisively to capitalize on the excitement generated by Disney, thus turning what could have been a threat into an opportunity. In terms of business-level strategy, the park moved to accentuate .....more

Kenji Sudo, the head of TV Asahi's Theatrical Productions subsidiary in New York, was simultaneously experiencing record success and parent company concerns about the long term role of this unit within the larger Japanese organization. Asahi's dilemma was whether to reinvest and grow this subsidiary, close it, or not take any action at the present time. An action plan is required.

Iceland's music industry is in a time of tremendous flux - sales of recorded music are dropping, while the portion of homegrown music is growing. Live music at festivals, concert halls and smaller venues is on the rise. Iceland like several other nations around the world, is enjoying access to greater selection and less cost by downloading music for free. Amidst the change is a musician-entrepreneur who has started Iceland's first pay-for-download .....more

This is a supplement to Tonlist (A): Changing Iceland's Music Landscape, product 9B06M018, which looks at Stefan's decision of whether or not to sell his two-year old business to the country's largest music company.

The owner of a large bingo facility recently bought out his only competitor, but this purchase is putting a financial drain on his company. An impending smoking by-law could reduce the number of customers, putting a strain on both businesses. As part of the purchasing agreement, one facility must close, leaving the owner with a large building on prime land, which was of little use to him. With the vacant building costing him hundred of dollars per .....more

The marketing director of a major multicultural arts and entertainment complex is reviewing many different market studies. His challenge lies in how to distinguish the centre's services from other discretionary purchases. He must resolve positioning, programming, communications, and fundraising issues prior to the upcoming launch. (A higher price applies to this case due to colour exhibits.)

The general manager of JJ Production, a leading stage production house, was approached by one of his most important sources of clients, Hong Kong Convention and Exhibition Centre, to invest in a seat-riser for one of the halls in the centre. The centre had decided to market the hall as a concert venue during the off-peak season. The general manager was asked to consider a deal in which JJ Production would be required to invest in building the seat-riser, .....more

iCraveTV voluntarily shut down its site following an injunction issued by the U.S. District Court for the Western District of Pennsylvania. Re-launching iCraveTV four months later, the co-founder of iCraveTV knew that his company was in a position to reap the benefits of what was now a well-known Internet brand name, iCraveTV.com. He had several speeches to make in the next few weeks and knew that potential investors and partners would ask what reasons .....more

OP4.com's objective was to build a "portal," an Internet site to attract and retain a large number of its visitors by providing multiple features and site products wanted by its audience; OP4.com's target audience was teenagers. The Vancouver-based company had just secured one-half million dollars in private placement financing from a prominent West Coast venture capitalist. The business CEO of OP4.com was anxious to get the Web .....more

In mid 1997, the president of Joong-Ang Development Company was reviewing the results from Yongin Farmland, the company's theme park located just south of Seoul, South Korea. Although results had improved significantly since 1994, he knew that it would be difficult to sustain the company's service quality levels. This case updates the (A) case, 9A97D016, and presents the action taken as well as the results. This case and its companion (A) .....more