The president must determine how to increase business development at the feedmill. The challenge facing him is to have the feedmill's managers adopt attitudes and behaviours that are consistent with a market driven enterprise. This is no easy task considering that the feedmill is a former state-owned enterprise which did not strive to achieve independent profitability.

After spending many months developing and testing a new tracking and reporting program called CDXP, an end-user with the Department of Agriculture's Food Production and Inspection Branch in Alberta, Canada, must decide on an action plan to convince his superiors at Agriculture Canada, the Corporate Information Systems group and poultry processors to adopt this program. Though the program provides for more timely and accurate reporting of poultry .....more