| Action Education: A Customer-First Strategic Change |
| 作者姓名：Yuanyuan Li, Haifen Lin |
| 商品類型：Case (Field) | 商品編號：W34172 |
| 出版日期：2024/01/16 | 內容長度：13 頁 |
Founded in 2006, Shanghai Action Education Technology Co., Ltd. (Action Education), a provider of management training services for small and medium-sized private enterprises, was the first listed management education company in China. In 2014, due to the fierceness of the market competition and the splitting of the top management team, Action Education changed their strategy from a product-oriented one to customer-oriented one and repositioned themselves .....more
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| Action Education: A Customer-First Strategic Change - Teaching Note |
| 作者姓名：Yuanyuan Li, Haifen Lin |
| 商品類型： | 商品編號：W34173 |
| 出版日期：2024/01/16 | 內容長度：12 頁 |
Teaching note for product W34172.
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