| Rivian Automotive Inc.: Crossing the Chasm? |
| 作者姓名：Yijia Tang, Haiyang Li |
| 商品類型：Case (Pub Mat) | 商品編號：W38874 |
| 出版日期：2025/05/29 | 內容長度：18 頁 |
Founded in 2009 in Michigan by R.J. Scaringe, Rivian Automotive Inc. (Rivian) aimed to revolutionize the electric vehicle (EV) market with its adventure-focused luxury vehicles, notably the R1T pickup and R1S sport-utility vehicle (SUV). Adopting a direct-to-consumer approach, Rivian managed its vehicle life cycle in house, generating revenue through sales, financing, insurance, and after-sales services. After a successful initial public offering .....more
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| Rivian Automotive Inc.: Crossing the Chasm? - Teaching Note |
| 作者姓名：Yijia Tang, Haiyang Li |
| | 商品編號：W38875 |
| 出版日期：2025/05/29 | 內容長度：10 頁 |
Teaching note for product W38874.
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