McLaren Formula 1 Team: Racing on the Innovation Track |
作者姓名:Yasser Rahrovani, Vera Cheng |
商品類型:Case (Pub Mat) | 商品編號:W27276 |
出版日期:2022/04/03 | 內容長度:17 頁 |
The chief executive officer of McLaren Racing (McLaren), is considering the next strategic investment for the upcoming Formula 1 (F1) 2020 racing season. With goals to win the World Constructors’ Championship and challenge the top three F1 teams, the McLaren team must consider the benefits and challenges of two options: changing engine suppliers for radical improvement, or staying with the current engine supplier for incremental innovation. Adopting .....more
|
McLaren Formula 1 Team: Racing on the Innovation Track - Teaching Note |
作者姓名:Yasser Rahrovani, Vera Cheng |
商品類型: | 商品編號:W27277 |
出版日期:2022/04/03 | 內容長度:16 頁 |
Teaching note for product W27276.
|