| The Honest Company: Managing Crises in a Health-Conscious Celebrity-Led Start-Up - Teaching Note |
| 作者姓名：Yasaman Gorji, Elie Chrysostome |
| 商品類型： | 商品編號：W47119 |
| 出版日期：2025/10/23 | 內容長度：10 頁 |
Teaching note for product W47118.
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| The Honest Company: Managing Crises in a Health-Conscious Celebrity-Led Start-Up |
| 作者姓名：Yasaman Gorji, Elie Chrysostome |
| 商品類型：Case (Pub Mat) | 商品編號：W47118 |
| 出版日期：2025/10/23 | 內容長度：11 頁 |
In 2012, Jessica Alba, a Hollywood actress, co-founded with Christopher Gavigan the Honest Company Inc. (Honest) to produce and sell non-toxic consumer products. Alba took on the role of chief creative officer, leveraging her visibility and millions of social media followers to build a brand centred on transparency. The company grew quickly, reaching a US$1.7 billion valuation and going public in 2021 with an initial public offering that briefly valued .....more
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