Teaching note for product 9B05M057.

Mote Aquaculture Park is raising sturgeon for the production of caviar. With eggs imported from Eastern Europe, the park is engaging in a unique venture, bringing Russian caviar harvesting to the United States. The project manager is faced with evaluating a number of issues such as political-legal forces, local and international economics, production technologies and socio-cultural forces. Further, industry factors also played a key role. As he considers .....more

The Bonita Bay Marina, founded 20 years ago by the Bonita Bay Group, established a reputation of high quality service delivery. According to the marina's manager, customers' high regard for their services was due to the organization's adherence to well-defined customer service philosophy known as the E5 Customer Service Philosophy. The manager must decide whether the benefits of pursuing a Clean Marina certification program would bolster .....more

Teaching note for product 9B05M006.

Teaching note for product 9B04M052.

The Sri Lanka Wildlife Conservation Society's management team knew that they had conceived a very unique project, Elephant Walk Thru. The success of this innovative ecotourism project would hinge on their ability to balance the needs of a diverse group of stakeholders as well as various economic and political-legal forces faced by the organization. Their primary task in the ensuing months would be to identify salient external opportunities and .....more