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Note on the Global Beer Industry
作者姓名:Christopher J. Robertson; William Crittenden; David T.A. Wesley
商品類型:Note商品編號:9B03M012
出版日期:2003/05/28內容長度:15 頁

Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The U.S. market has only seen growth in crafting brewing and microbrewing, and some major U.S. brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small .....more