The Royal Belgian Football Association (RBFA), which managed football in Belgium, had been recognized as a sustainability leader within European football. However, despite its commitment and structured approach, evidenced by the Because We Care sustainability strategy, challenges remained in generating public awareness, forging commercial partnerships, and measuring impact. In February 2025, the RBFA’s sustainability director and its social and environmental .....more

Teaching note for product W43741.

The Royal Belgian Football Association was a non-profit organization based in Brussels, Belgium that had a goal to organize, develop, and promote all forms of football in the country. To achieve this goal, it regularly interacted with many stakeholders including fans, commercial partners, association members, referees, and brand stewards. In 2021, the association was eager to digitalize these interactions through the use of its mobile app and added .....more

Teaching note for product W34853.

The Royal Belgian Football Association (RBFA), the governing body of Belgian football, had experienced tremendous success on the pitch and wanted to capitalize on its success with business growth. However, the football industry was challenged by increasing internationalization, commercialization, and digitalization. Engaging diverse stakeholders, including a changing demographic of fans, through digital channels became pivotal.<br><br>Against .....more

Teaching note for product W25611.

Teaching note for product 9B17E006.

In October 2015, three senior managers at BNP Paribas Fortis, the leader in retail banking in Belgium and a subsidiary of the BNP Paribas Group, were discussing how to take the bank’s latest service, “James,” to the next level and grow its customer base fivefold by the end of 2016. Launched in 2009, James was a unique investment portfolio advice service that substituted web conferencing technology for face-to-face interaction between advisors and .....more