| Wowing Coffee Beans: Improvisation Promotes Continuous Growth |
| 作者姓名：Wenzhu Cai, Rui Huang, William Wei, Hui Yang, Shihao Liao |
| 商品類型：Case (Field) | 商品編號：W36883 |
| 出版日期：2024/09/08 | 內容長度：13 頁 |
Wowing Coffee Beans Corporation Ltd. (Wowing Coffee) was established in 1997 in Yunnan Province, China. From the beginning it had embraced improvisation—in both its founding of a coffee plantation in China to its decision to produce specialty beans. In early 2020, just as Wowing Coffee explored the new and innovative idea of pairing its coffee estate with tourism opportunities, the outbreak of COVID-19 disrupted everything. With opportunities and .....more
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